Easy rocketship drawing5/5/2023 ![]() In the United States, Gen Z (those born between 1997-2012) prefer the app to Instagram, according to Insider Intelligence. In September 2021, TikTok reported it had 1 billion active monthly users worldwide. The platform’s skyrocketing growth is also appealing. The company recently celebrated its 13,000th retail door.īusinesses like Dan-O’s like TikTok because the barriers of entry are relatively low. TikTok has improved its reach dramatically: Dan-O’s seasonings, from the original rosemary, garlic, and onion mix to its hot chipotle blend, are now sold in all 50 states, including at Wegmans and Krogers supermarkets. No longer does the business depend on travel to local markets alone. The one-man company has now grown to a staff of 50. ![]() The “ Parmesan Crusted Potatoes” TikTok alone has garnered more than 3 million views.ĭan-O’s generated $5 million in sales in 2021, according to the most recent numbers shared. The easy-to-follow recipes incorporating Dan O’s Seasoning blends were a hit. The captive TikTok audience - during the early months of the pandemic in 2020, TikTok was predicted to have 45.4 million users a month in the United States alone - appreciated Oliver’s casual style. It was time plan B, which was making videos,” Oliver told CO. Inspired by entrepreneur influencer Gary Vaynerchuk’s advice to adopt TikTok as a brand marketing strategy, Oliver decided to give the platform a try. Launched in 2017, the company was just finding its footing when a national quarantine forced Oliver to pivot. ![]() Up until the COVID-19 pandemic, Dan Oliver sold his Dan-O’s Seasoning blends primarily at flea markets and festivals he traveled to from his home base of Lexington, Kentucky. Gen Z is using TikTok as a search engine, so brand discoverability depends on having a robust presence on the platform.Younger consumers flock to the social media site so, for continued business growth, brands cannot afford to ignore the platform.Video-sharing app TikTok connects businesses to a wider audience to improve sales reach.Prior to the pandemic, Dan Oliver sold his Dan-O’s Seasoning blends primarily at flea markets and festivals, and in 2021, the company reported $5 million in sales. ![]()
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